Creating a Headline for an Article
Forms, Specifications and Properties of Good Headline
A bad beginning makes a bad ending. I’ve already talked about the importance of headlines for printed media as well as for Internet content in my article, Titles and Headlines of Articles in Media and the Internet. For today’s post, I have put together the main rules of creating a headline for an article. I am planning to compose a separate post with some good headline samples. I will also include comments that highlight the characteristics of those sample headlines… characteristics that are discussed in this article. So I invite you to comment diligently!
- Distinct and clear motto.
- Concise and reasonable conclusion.
- Apt description of reported facts.
- Briefly stated facts underlying the whole matter.
- Core idea
- Using positive examples.
Highly-valued headlines possess these properties:
- Maximally informative.
- Singular, original.
- Structurally sound.
- Attracts attention.
Main Headline Specifications
Headlines should be simple, understandable and clearly express a theme’s main content.
Headlines should be concise, exactly showing an article’s main idea.
Headlines should be brief… meaning they should be clear and bright.
Headline diversity or uniqueness attracts readers. Read about headline types in the article, 10 Types of Headlines in Media (and a Couple in the Internet).
Headlines should be offbeat and intriguing. To achieve this, use vivid, emotional language, eloquent expressions, fixed phrases, literary characters (which is common), quotations from songs, books (poems and prose), famous movie and cartoon heroes’ catchwords, headlines of fairy-tales, books, films, proverbs, comparisons between opposite characters and ideas.