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Marketing Portfolio

Internet Marketing Project. Silver Jewelry Online Shop

I’m working on the project starting June 2013 until now.

Internet marketing project. Silver jewelry online shop. Traffic

Things that were done.

Website audit:

  • Cyclic links error amended
  • Keywords density on the page increased by replacing “Recycle Bin” word with “Buy”.
  • Internal interlinking made.
  • Meta data errors amended.
  • Thanks to structured data snippets were improved.
  • External links closed for indexing.
  • Site search added.
  • Online chat added.
  • Section with articles added.
  • RSS made.
  • HTML site map, robots.txt amended.
  • “Recommended for this merchandise” block added to flypage.
  • Damaged links amended.
  • Error 404 processed.
  • Special offer “Deal-a-day” added
  • Shortcuts to goods added.

SEO:

  • Link building and link bating. Press releases creation and placement.
  • Yandex Catalog (Яндекс Справочник) and Google Enterprise addresses (Google Адреса организаций) registration.
  • Working with behavioral factors and social bookmarking.

SMM:

  • Google+, Twitter, ВКонтакте, Facebook, foursquare, youtube.
  • Socialization:  share buttons placement for every merchandise, article, promotional event. Placement of site wide links to Google+, Twitter, Facebook, ВКонтакте.

Marketing:

  • Working with price  comparison websites,
  • Working with discount services,
  • Working with forums,
  • Email marketing,
  • Contextual advertising (AdWords).

Reporting:

By positions (184 promoted keywords). Semantics is constantly developing. Now in TOP-10 Yandex.ua – 59%; Google.com.ua – 89%.

By traffic: for December 2012 organic traffic amounted 4592 unique visitors, for December 2013 it amounted 14481 (increase +215,35%).

By conversion: for December 2012 conversion amounted 67 purchases of goods, for December 2013 it amounted 192 (increase +186,57%).

Website PR increased from 1 to 3.

Website TIC increased from 10 to 40.

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