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About Me

Vladislava RykovaExperience: 4 years

Internet marketer, marketing manager

Specialty SEO/SEM

  1. comprehensive analysis of web-sites, searching audit;
  2. sites structure and content internal optimization;
  3. analysis of links to external sites , working with external factors ranging;
  4. copywriting, writing SEO-oriented articles for web-sites;
  5. competitive environment analysis: from studying competitors’ web-site promotion methods to studying competitors’ advantages and business;
  6. SEO, brand promotion (Russian and English sites);
  7. keyword research;
  8. SEO audit and consulting;
  9. site usability analysis.
  10. Participation in the development of sites. Writing specifications for copywriters, developers, web designers.
  11. Job reporting: site position, types and amount of traffic reports; amount of leads and conversion.

PPC Specialty

  • Contextual advertisement campaigns management (Google, Yandex, VK): keywords selection, tracking advertisement effectiveness, advertisement campaigns record-keeping; Case about VKontakte.
  • comparative analysis of all types of advertisement (effectiveness analysis, Like-to-Like).

Specialty SMM

  1. SMM: LinkedIn, Facebook, Twitter, Google+, VKontakte, YouTube;
  2. social media management (comments monitoring, content fulfilling, increasing members quantity).

Specialty Advertising:

  • company advertising campaign development, mock-up development of booklets, leaflets etc., production control of promotion materials, proposals on the most optimal, low-cost but effective advertisement.
  • contractors (printing offices, design studios, publishers advertising departments) agreements maintenance.

Specialty PR

  1. preparing and taking part in exhibitions, seminars, conferences;
  2. monitoring competitors’ PR activities, reference and publication about company, maintaining corporate image;
  3. maintaining and creating new acquaintances and business contacts facilitating company services promotion, customer base expansion;
  4. news causes creative development and generation, preparation / initiation / adaptation of all types of information materials according to Internet media peculiarities;
  5. all types of partnership programs;
  6. information materials distribution in Internet media, interaction with network reporters, analysts and observers; information distribution in professional thematic Internet communities;
  7. sponsorship projects.

Other

  • Media planning.
  • Content marketing.
  • E-mail marketing.

My certificates, diplomas