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Marketing Portfolio

SEO Project. Carpex.com.ua Online Shop (Fishing)

SEO Project. Carpex.com.ua online shop — everything you need for fishing.

What was done
Website audit:
Сarpex.com.ua online shop — everything you need for fishing

  • SEO-friendly URLS made (old URLs were integrated with new 301 redirect),
  • cyclic links error amended,
  • «garbage» pages were deleted,
  • aliases are connected (main domain + www + index.html + index_sub1.html),
  •  ”Shipping and payment” page was added,
  • “Feedback” page which implements “Send Feedback” fill out form was added,
  •  density of keywords on a page is increased by changing the word “Add to cart” for “Buy”,
  •  pop-up for pictures was implemented,
  • redesign of the header was made. The header occupied a large part of the page and it had a negative impact on the rankings. For example, in January 2012 Google introduced the Page Layout algorithm according to which in the first scroll (what the user sees on the first screen without using scrolling) there should be useful content. The image was reduced to allow a user see categories and products which are available on the website without using scrolling. Logo (link to home page), cart and navigation system were left in the header in categories, subcategories and products,
  • outgoing links to nofollow were closed,
  • schema.org micro markup was used,
  • sitemap.xml and robots.txt were amended,
  • a page with 404 error was amended,
  • mega tags autofill SEO module set,
  • «alt» for images was prescribed,
  • ability to comment on goods was added.

After introduction of improvements the organic traffic increased: January 2014 (1479 unique visitors/month) – May 2014 (3821) , i.e. +158.35 %.

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