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Ten Types of Headlines in Media (and a Couple in the Internet)


Ten Types of Titles in Media There are such types of headlines in media as “heading”, column, supertitle and subtitle, intro, showcase, exclamation. In the Internet there are two main headline types: “title” tag and “h1”…”h6” tags.

Types of Headlines

1. Main Headline. The most spread type, introduces the matter content. It can have forms like question, interjection, compellation, statement, denial.

At the webpage in the Internet it is a headline of article, release etc., it stays between tags <h1> and </h1>. When it is automatically also put into <title> tag with additional information, it becomes extra advantage. For instance, <h1>Нeadlines of Articles in Media and the Internet</h1>; <title>Headlines of Articles in Media and the Internet. Marketing Expert Vladislava Rykova</title>.

2. Heading. Applied in matter selections, in thematic spreads, broadsides, issues. Used by way of appeals, greetings at the first pages, e.g. to holiday. It is often situated above newspaper headline and the whole text matter. In this way editors emphasize event importance, single it out from a whole lot of others. “Headings” are usually put above the spread and are in large print.

Can be:

  • salutatory – it doesn’t mean, that the whole newspaper is filled with such matters just congratulating readers;
  • invocatory – contains compellation to readers to successfully solve some problem;
  • resumptive – figuratively expresses main content of the matter under it;
  • stating – calling facts, events, phenomena.

3. Column.

4. Supercolumn – publications of the whole spread thematic focus. It is mostly placed above the page header.

5. Supertitle – itemizes the main headline, points up the main idea of publication, condenses attitude to reported facts.

6. Subtitle – second headline or the phrase illustrating it. Has relation to the whole matter, has an ancillary character.

7. Inner subtitle. Used for large text decomposition. Straight text looks dull, heavy going. For better perception it is separated into different parts with subtitles. They help readers orient themselves in the matter, ease reading.

In the Internet tags from <h2> up to <h6> can be called subtitles. They perform the same function as in media. If possible, each part separated by headline should have sense-bearing ending. Give your reader a chance to review subtitles, and then read necessary part without prejudice to complete text perception.

8. Intro – short introduction to thematic selection or page.

9. Showcase. Practiced while publishing big texts. Author passes 5-6 main theses determining further publication vein. Used as an additional author’s commentary and as visual clue for reader.

10. “Exclamation”. Looks like subtitle but differs with presentation form, aim and content. Subtitle explains, “exclamation” elaborates. The most prominent and interesting facts from the matter are put into “exclamation”. Its task is to pinpoint readers’ attention.

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